5 KEY MARKETING TRENDS IN 2015

„The best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.” - Greg Head, CMO of InfusionSoft

30 December 2015 bladmin Leave a comment inbound marketing, marketing automation, outbound marketing

#1 CONTENT MARKETING

„Content is the king” – this sentence was defining the whole 2015 year in digital marketing. People are tired of the accumulation of advertises, so the outbound marketing is more and more inefficient. That’s why Content Marketing becomes so important. When companies offer attractive content that is relevant for leads and customers, they coming to the website by themselves, so popularity of a brand is increased.

Content Marketing is also the best way for SEO in 2015.

#2 ADAPTING THE WEBSITE TO MOBILE DEVICES

Using mobile devices becomes increasingly popular. That’s why in 2015 Google released new algorithm update. Thanks to this, responsive website (or those with mobile version) are on the top of search results. For this reason more and more companies have decided to change their website to the responsive one.

#3 MOBILE APPS

Mobile devices like smartphones and tablets has overtaken PC’s in access to the Internet. More and more people use mobile channel as a main way of communication. To follow this trend, companies started to share mobile apps. They can engage customers with gamification, push messages and many others. If the app is attractive, it is also becoming a good way for acquiring new leads.

#4 E-MAIL MARKETING

For many years the most popular way of contact with the customer was an e-mail marketing. But so far its effectiveness was very low. Modern technology allows to increase the efficiency of these activities through personalization of content and sending messages in the appropriate time for each client. So the e-mail marketing becomes more alive than ever.

#5 MARKETING AUTOMATION

Marketing Automation Systems exists on the market for several years, but in 2015, their popularity has rapidly increased. It’s not surprising at all, because. implementation of Marketing Automation results in increase of the marketing and sales departments efficiency. The other advantage of such systems is greater number of leads and customer acquisition. If you want to learn more about the MA, click here.

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