Tag Archives: Inbound Marketing

INBOUND MARKETING – EQUAL MARKET OPPORTUNITIES

12 February 2016 bladmin Leave a comment inbound marketing

In the past few years marketing efforts that companies have to take has significantly changed. The reason of this fact is that with the advencement of technology, buying habits and preferences of customers has changed. Not so long ago, their opinion about the product was created mostly by commercials. This area was dominated by large companies with huge budget for advertising campaigns. Along with the popularization of the Internet and the increasing popularity of social media, outbound marketing is no longer a dominant factor that encourage the customer to buy the product. The reason of this change is the fact that thanks to the Internet, potential customers can find a company or product by themselves and find out what other users think about it. The answer to these changes is to use the Inbound Marketing, which implies that you have to allow the potential users to find your company in the Internet by themselves in order to increase your sale. To achieve this goal, you must carry out marketing activities such as:

#1 CONTENT MARKETING

It’s a strategy that involves attracting potencial customers by publishing an interesting and original content in the Internet, dedicated to a strictly defined group of customers interested in particular trade or topic. It is important that the content was interesting and concise. Examples of such forms include articles, video, podcasts, webinars, infographics, reports and e-books. If published content is original and important, people begin to consider it as worth publishing and sharing, therefore its gaining popularity and results from organic search are getting better.

#2 SOCIAL MEDIA MARKETING

The presence in social media allows us to construct or change the image of the company and its products as well as maintain a permanent interaction with customers and promoters of the brand. These actions are relatively inexpensive, so that even small businesses can enter the market and gain engagement and loyalty of potential customers. It is also a great way to distribute content created as part of the Content Marketing.

#3 SEARCH ENGINE OPTIMIZATION

To our website has been noticed, it is very important that it is as high as possible in search results. To achieve this goal we have to use proper key words and gain as many links leading to it as possible.

Inbound Marketing Commerce Content Social Media Concept

Activities related to the Inbound Marketing will never bring results right away, but if we are consistent, after a few weeks you can see the first results of work, and they bring many benefits:

BRAND AWARENESS

Most of the people are searching the informations through the Internet before making a purchase. With the consistent conduct of the activities mentioned above, the potential customer can easily find us and get the opinions of other users on the product or service.

MAINTAINING RELATIONSHIPS

After finding the company’s website, consumers usually looking ahead and take note of different brands. With Content Marketing leads often goes to our side, because it includes information that interest them, so we gain with this opportunity to educate them. Because of this fact the potential customer makes purchase decision while keeping contact with our brand.

LEAD GENERATION

Skillfully conducted Inbound Marketing are causing that our website is hitting by people initially interested in your product or service. We have the ability to create content that is available only after filling contact information so that we gain new leads. They are much better quality than those ‘accidental’ because we know that these are people initially interested in your product or service.

COMPETITIVE ADVANTAGE

The great advantage of Inbound Marketing and one of the reasons that it is becoming increasingly popular is that this is a very effective and relatively inexpensive method. It allows both to promote the brand on the Internet, as well as to attract new customers. As a result, small and medium-sized enterprises can effectively compete with large corporations that spend great amounts of money on advertising campaigns.

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5 KEY MARKETING TRENDS IN 2015

30 December 2015 bladmin Leave a comment inbound marketing, marketing automation, outbound marketing

#1 CONTENT MARKETING

„Content is the king” – this sentence was defining the whole 2015 year in digital marketing. People are tired of the accumulation of advertises, so the outbound marketing is more and more inefficient. That’s why Content Marketing becomes so important. When companies offer attractive content that is relevant for leads and customers, they coming to the website by themselves, so popularity of a brand is increased.

Content Marketing is also the best way for SEO in 2015.

#2 ADAPTING THE WEBSITE TO MOBILE DEVICES

Using mobile devices becomes increasingly popular. That’s why in 2015 Google released new algorithm update. Thanks to this, responsive website (or those with mobile version) are on the top of search results. For this reason more and more companies have decided to change their website to the responsive one.

#3 MOBILE APPS

Mobile devices like smartphones and tablets has overtaken PC’s in access to the Internet. More and more people use mobile channel as a main way of communication. To follow this trend, companies started to share mobile apps. They can engage customers with gamification, push messages and many others. If the app is attractive, it is also becoming a good way for acquiring new leads.

#4 E-MAIL MARKETING

For many years the most popular way of contact with the customer was an e-mail marketing. But so far its effectiveness was very low. Modern technology allows to increase the efficiency of these activities through personalization of content and sending messages in the appropriate time for each client. So the e-mail marketing becomes more alive than ever.

#5 MARKETING AUTOMATION

Marketing Automation Systems exists on the market for several years, but in 2015, their popularity has rapidly increased. It’s not surprising at all, because. implementation of Marketing Automation results in increase of the marketing and sales departments efficiency. The other advantage of such systems is greater number of leads and customer acquisition. If you want to learn more about the MA, click here.

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THE NEW CONSUMER DECISION JOURNEY

15 September 2015 bladmin Leave a comment inbound marketing, marketing automation, outbound marketing

For many years marketers are searching for the moment, when they have the greatest influence for the customer’s decision. To make it easier, the sales funnels were created, but they are not useful anymore.

It shows the process of making a purchase decision when customers had not access to information like today. At that time consumer began with a set of brands in mind and whittled them down until he decided what to buy. It was a time, when customer was liable to all kind of advertising. The outbound marketing was the only way to gain a brand awareness. So – the more company was investing in advertises, the more customers it had.

Since then, the world has changed, so did the process of making purchase decision. The main reason of this fact is easy access to the Internet. Nowadays, the customer has a wide choice of every product and service. Moreover, he can use many communication’s channels, where he can familiarize with the products and get many opinions about them. We rotate among the increasingly independent, well-informed and more demanding consumers. It turns out, that the process of making purchase decision is much more complex and varied than a classic funnel suggest. Therefore the marketing must rely on a different, more sophisticated approach.

The decision-making process is now a more circular journey, with four primary phases representing potential battlegrounds where marketers can win or lose:

  • initial consideration
  • the process of researching potential purchases
  • closure, when consumers buy brands
  • post-purchase, when consumers experience them.

 

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When consumers reach a decision at the moment of purchase, the marketers still have to work: the post-purchase experience shapes their opinion about the products, so the journey is an ongoing cycle. The change of consumer behavior opens brand new possibilities of reaching them and influencing purchasing decisions. The decision making process is now so complicated that we can no longer refer it as channels of communication. Now we have to talk about customer’s ‘points of contact’ with the company.

That is why it is important to stop thinking about selling as a linear conversion path. Nowadays we need Marketing Automation Systems to recognize each customer, identify his behavior and then nurture him and present the right offer.

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