Tag Archives: Outbound Marketing

OUTBOUND MARKETING – EQUAL MARKET OPPORTUNITIES

14 May 2016 Tomasz Kowalczyk Leave a comment outbound marketing

The Inbound Marketing activities are a great way to gain popularity in the Internet, however it never works immediately.  You can accelerate your efforts by using Outband Marketing techniques that allows to generate leads in short time.

#1 PAY PER CLICK CAMPAIGNS

Pay Per Click is an internet advertising model used to direct user to a website or landing page of a particular product or service. Before running an advertising campaign, it’s very important to wisely choose relevant keywords that will direct leads to our website. Thanks to this, after typing the chosen keywords, the user will see the link to our page labeled as “sponsored link” in the first search results. It can be launched very quickly (even within an hour), so you don’t have to wait for effects for such a long time like in case of Inbound Marketing.

Even if you won’t get a satisfactory rate of clicks, you can build brand awareness and Google’s robots will put you up in the search results, so it’s also a good way to support SEO efforts.

#2 E-MAIL MARKETING

The main objectives of e-mail marketing is encouraging the customer to make a purchase (by sending an information about special offers, newsletters etc) and creating a brand awareness and consumer’s loyalty. Even though the efficiency of email marketing could be better, it’s still one of the most popular and effective methods of reaching the customer.

The outband marketing is often pejoratively determined as “interruption marketing”, but when it’s used wisely and sparingly,  it can be very effective. The best method is to use both inbound and outband marketing techniques to reach a great results.

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5 KEY MARKETING TRENDS IN 2015

30 December 2015 bladmin Leave a comment inbound marketing, marketing automation, outbound marketing

#1 CONTENT MARKETING

„Content is the king” – this sentence was defining the whole 2015 year in digital marketing. People are tired of the accumulation of advertises, so the outbound marketing is more and more inefficient. That’s why Content Marketing becomes so important. When companies offer attractive content that is relevant for leads and customers, they coming to the website by themselves, so popularity of a brand is increased.

Content Marketing is also the best way for SEO in 2015.

#2 ADAPTING THE WEBSITE TO MOBILE DEVICES

Using mobile devices becomes increasingly popular. That’s why in 2015 Google released new algorithm update. Thanks to this, responsive website (or those with mobile version) are on the top of search results. For this reason more and more companies have decided to change their website to the responsive one.

#3 MOBILE APPS

Mobile devices like smartphones and tablets has overtaken PC’s in access to the Internet. More and more people use mobile channel as a main way of communication. To follow this trend, companies started to share mobile apps. They can engage customers with gamification, push messages and many others. If the app is attractive, it is also becoming a good way for acquiring new leads.

#4 E-MAIL MARKETING

For many years the most popular way of contact with the customer was an e-mail marketing. But so far its effectiveness was very low. Modern technology allows to increase the efficiency of these activities through personalization of content and sending messages in the appropriate time for each client. So the e-mail marketing becomes more alive than ever.

#5 MARKETING AUTOMATION

Marketing Automation Systems exists on the market for several years, but in 2015, their popularity has rapidly increased. It’s not surprising at all, because. implementation of Marketing Automation results in increase of the marketing and sales departments efficiency. The other advantage of such systems is greater number of leads and customer acquisition. If you want to learn more about the MA, click here.

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THE NEW CONSUMER DECISION JOURNEY

15 September 2015 bladmin Leave a comment inbound marketing, marketing automation, outbound marketing

For many years marketers are searching for the moment, when they have the greatest influence for the customer’s decision. To make it easier, the sales funnels were created, but they are not useful anymore.

It shows the process of making a purchase decision when customers had not access to information like today. At that time consumer began with a set of brands in mind and whittled them down until he decided what to buy. It was a time, when customer was liable to all kind of advertising. The outbound marketing was the only way to gain a brand awareness. So – the more company was investing in advertises, the more customers it had.

Since then, the world has changed, so did the process of making purchase decision. The main reason of this fact is easy access to the Internet. Nowadays, the customer has a wide choice of every product and service. Moreover, he can use many communication’s channels, where he can familiarize with the products and get many opinions about them. We rotate among the increasingly independent, well-informed and more demanding consumers. It turns out, that the process of making purchase decision is much more complex and varied than a classic funnel suggest. Therefore the marketing must rely on a different, more sophisticated approach.

The decision-making process is now a more circular journey, with four primary phases representing potential battlegrounds where marketers can win or lose:

  • initial consideration
  • the process of researching potential purchases
  • closure, when consumers buy brands
  • post-purchase, when consumers experience them.

 

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When consumers reach a decision at the moment of purchase, the marketers still have to work: the post-purchase experience shapes their opinion about the products, so the journey is an ongoing cycle. The change of consumer behavior opens brand new possibilities of reaching them and influencing purchasing decisions. The decision making process is now so complicated that we can no longer refer it as channels of communication. Now we have to talk about customer’s ‘points of contact’ with the company.

That is why it is important to stop thinking about selling as a linear conversion path. Nowadays we need Marketing Automation Systems to recognize each customer, identify his behavior and then nurture him and present the right offer.

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